Jai Basantu Singh, is an Indian producer, director and a writer who explores relationships and adversity on reel. He has been the winner of ‘3 International Promax Award’ for the best campaign. Jai Basantu has been a part of multiple genres in the entertainment world from TV shows, AD films, Music videos to well known campaigns. He has produced and directed a Marathi movie ‘9 Mahine 9 Diwas’, naming popular TV shows he has directed are Yeh Rishta Kya kehlata Hai, Yeh Un Dino Ki Baat , Jamai Raja, Ishq Ka Rang Safed and many more. To name campaigns for Zee Cine Awards, Nach Baliye, Sa Re Ga Ma, Music video for Thank You Sachin A Tribute by Google Music for Sachin Tendulkar, a tv show Diya Aur Baatein Hum and commercial for Kissan campaign.